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Case Study:

Antel

Demonstrating Public Benefit of Corporate Investments

Situation

Antel, an autonomous state-owned company created a new business unit in partnership with Google to install, manage and operate massive international data lines across the Atlantic Ocean.

But the impressive value of the investment required the organization leaders to find a way to be accountable with their shareholders: the entire society.

The Challenge

How to demonstrate and educate the population about the benefits of a big, corporate new tech investment?

Design in Action

Ingenious created multi skilled team of designers, engineers and psychologists and came up with a 1000+ lb VR attraction cabin. Then installed in selected locations where users wore a set of VR goggles and experienced a multisensorial educative journey about data, optic fiber and why that was strategic for the country.

The client view

"We are extremely happy about working with Ingenious. They have the typical enthusiasm you can only feel from the people that really enjoys what they do, while at the same time they are very professional on every step of the way from envisioning amazing concepts to execute their designs.”

“We really value the synergy that they have developed with our own team. This synergy leads them to keep proposing new amazing ideas to get us closer to our goals and to face together the challenges that show up with serious confidence."

Leonardo Kammermann

Innovation & Knowledge Management Division, Antel

Results

The Antel VR Experience was so exciting and interesting that everyone talked about it.

Experience was shared on Social Media. The Antel VR Experience now moves around the country continuing its educative journey.

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