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Case Study:

Shell Oil Meter

Reinventing how motorbike riders change oil in Asia


The motor vehicle most used in Asia is the motorcycle. They are a fundamental part of people's lives and so massive and important that when they break down, it's a really big problem. But most bikers don’t know when to change oil, because more than half of the motorbikes are outdated with no oil change indicator. Even some of the new models don’t have it. So J. Walter Thompson Shanghai had an idea for Shell Lubricants and contacted ingenious to make it a reality.

The Challenge

How can the design help extend the lifespan of motorcycles?

Design in Action

Throughout the design process ingenious created a low-cost oil plug that allows vibration and oil level alert when it is necessary to change the lubricant. This in addition to avoiding problems in the engine, extends the life of motorcycles at a very affordable projected cost.

The client view

“Ingenious took the seed of our idea and turned it into something very special. They solved the practical, real problems of the product thinking about the user and the way it should interact with people."

Matthew Parry

Business Director at J. Walter Thompson Shanghai


Shell and JWT are testing the device prior to launching it in several Asian markets.

The product has been ranked as the best idea of ​​the J. Walter Thompson network worldwide.

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