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A Behavioral Design Agency Driven by People.

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We help companies lead people to take action.

Our Story

Our company started operations in 2010, mainly designing products for the casino gaming industry. In that environment, we were introduced to the world of the behavioral research and its significant relation to the fate of any product aimed to engage users. Soon after that, we focused on leading the way in applying that knowledge to other product areas with greater impact in the quality of life of human beings like Healthcare and Education.

Headquartered in Uruguay and with offices in the United States and Brazil, Ingenious has a world-class quality team, experienced in working for companies from all over the world. Being one of the most experienced companies worldwide working in the design of behavioral triggers, we succeeded in areas such as Entertainment, Healthcare, Education, and Public Transportation.

At Ingenious we believe that innovation is a rich journey of everlasting creativity, learning, and sciences application.

We’re ingenious.
Design that leads to action.

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What exactly do we do?

We are a comprehensive product design agency. We specialize in supporting clients in the development of physical and digital products based on the behavior of people. We help companies to transform their ideas into real products, covering with them all the phases that the creation of a product requires, such as design, prototyping or execution. We have the capacity and experience to develop all kinds of products for any industry and market.


Who is it for?

Most of our clients are in the United States, but we also have clients in Latin America. It is a market that has great development potential and at which we are aiming. We have worked mainly for multinationals, but also with local companies.

Meet the team

A handsome staff. A clever upper management.

Yanina Bustos / Admin Assistant
Astor Ayestas / Engineer
Augusto Petraglia / Engineer
Karina Camargo / Head of Admin
David Hernández / Engineer
Diego Sorribas / Engineer
Fabian Duarte / Engineer
Franco González / Engineer
Gabriel Barreneche / Head of Operations
Cecilia Santos / Team Leader
Guillermo Acosta / DevOps
Gustavo Malamud / Engineer
Ignacio Castro / Engineer
Lucas Trinidad / Engineer
Marcelo Zubeldía / Engineer
Jimena Porley / Team Leader
Martin Weimer / Engineer
Michael Flores / Engineer
Nahuel Bulla / Engineer
Nicolás Oromi / Team Leader
Omar Zina / Engineer
Pablo Bañales / Engineer
Gastón Yañez / Designer
Marcelo Brum / Designer
Carmichael Caldwell / Sales
Guillermo Iraola / Head of Sales
Kevin Jones / Sales
Image of Ignacio Parietti

Ignacio Parietti


Image of Gabriel Camargo

Gabriel Camargo


Image of Gabriel Chertok

Gabriel Chertok


The Behavioral Channel

A Youtube channel where you can explore concepts and applications of Behavioral Design. If you have a product and want to optimize adoption and retention, you are thinking of creating something new, or want to learn about the field, this channel is for you! New clips every week!

I want to WATCH IT NOW!

The BehavioralPedia

A list of over 50 cognitive biases we use to design products. Each one of them is based in our Behavioral Cards deck, with examples of usage related to products..

I want to LEARN MORE!

The Bias Game

A game designed to help you recognize cognitive biases, key concepts that affect your decision making. Enjoy it!

I want to PLAY & LEARN!

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But the best way to learn our way of designing is working with us

What can we help you with?
Save some precious time! What budget do you have in mind?

What’s on your mind?


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