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Behavioral Design


With a team that can deal with a high complexity fertility environment.

Experience in EHR integrations for a In Vitro Fertilizations (IVF), one of the most diverse fields of work on healthcare.

Fertility Pro, improving IVF Experiences.

Behavioral DesignBehavioral Design
Electronic health records My fertility

Ingenious joined Fertility Pro to challenge the status quo. The objective was to design a platform that simplified the intended parents’ experience and to empower fertility doctors by providing them with the right information at the right time. Every aspect of the product is designed to minimize patient stress and keep their expectations realistic, while meeting all legal requirements. Fertility Pro is an example of design in a highly-regulated and sensitive space of interaction that demonstrated how it is possible to be innovative in such a complex environment.

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Interested? Get in touch!

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